Zoo Design Playbooks

Designed specifically for the zoo industry

A compilation of over 300 fun, endearing and ready-to-use pieces of creative content. Enjoy 52 weeks worth of themed artwork to help you engage, capture hearts and create multiple points of engagement across your marketing, sales and membership channels.

Playbooks include the following design assets*:

Beautiful Character Art

Our proprietary art is developed by Disney trained artists and designers.


Design Program Core Assets

From badges and icons to patterns and borders, we provide the fundamental design elements needed to put together fun and engaging art to promote your zoos and programs.

Basic Design Collateral

our core theme, through our license subscriptions, contain key design assets such as an eblast template, flyer, poster and window sticker art to help you add value to your marketing plans.

Extended Collateral

Through our full license, we offer a large array of ready-to-use design elements such as activity sheets, signage, social media art.

Interactive Assets

Our full license includes how to draw videos and direct to guest activity sheets that will provide a deeper level of engagement with your visitors online. Additionally, we will be providing a full slate of tutorials to help you work with the art and learn how to best maximize the art.

Bonus Materials!

Now more than ever, everyone is looking for opportunities to bring in additional revenue. Our experienced team is developing off the shelf fundraising concepts to help facilitate the process of developing these vital opportunities.

*Zoo Design Playbooks are in development and set to launch Fall 2021! Assets subject to change.

Zoo Design Playbooks Subscription Benefits:

Impactful Community Engagement

Fulfill Demand For Creative Content

Increase Opportunities For Additional Sales Revenue


Created by award-winning content developers for brands including:

Slide 1 "I’ve had the great pleasure of working with Suzette and ParrotFish Studio for about a decade now. They do amazing graphic design work (without an attitude)! We have developed a long-lasting genuine partnership with them. With the privileged experience of having worked for Disney, they design our e-magazine, created Zoo Miami’s current logo, gave birth to each one of our Zoo Squad mascots, created Zoo Miami’s current adventure guide map, among so many other notable and beautiful things. They bring quality, creativity, hard work, aesthetically pleasing artwork and above all friendship to their partners. We are lucky to work with them. I would recommend them to anyone looking for a design partnership." Cindy Castelblanco / Director of Marketing & Integrated Communications, Zoo Miami Foundation Slide 2 "I have had the pleasure of working with Suzette Lopez and Parrot Fish Studios for close to a decade and can say without hesitation that I have never worked with a more creative, productive and accommodating agency in my 40 year history at Zoo Miami. As a wildlife conservationist whose passion it is to connect people, especially children, to nature, Parrot Fish Studios has proven to be absolutely wonderful as we have collaborated on everything from developing a new logo for my conservation endowment to creating new caricatures and mascots for overall greater engagement." Ron Magill / Zoo Goodwill Ambassador/Communications Director, Zoo Miami & Ron Magill Conservation Endowment Slide 3 "Parrot Fish delivers creative conceptualizations and incredible designs. We have worked with them on various project including event graphics that support our fundraising and community building initiatives. We are always thrilled with the results! Working with Suzette Lopez and her team is effortless. Not only are they extremely talented, but are also business savvy and always follow through even when put on tight deadlines. I can't say enough about their attention to detail and work ethic!" Patricia ”Paki” Fernandez / Special Events Manager, Zoo Miami Foundation